This professional product is created for Saxion Career Services, as a supporting service of Saxion University. The client is looking for ways to enhance communication towards students and a way to put their wishes and needs into practice.   Saxion Career Services is a supporting service of Saxion University, …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Innovations in digital storytelling techniques have spurred on the development of new journalistic and audience practices. The production processes of interactive and immersive journalistic narratives are highly technological and require specialist knowledge of both journalism and design, and require …

Social networks and news outlets use recommender systems to distribute information and suggest news to their users. These algorithms are an attractive solution to deal with the massive amount of content on the web [6]. However, some organisations prioritise retention and maximisation of the number of …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

Goal:Create an e-learning or gamified prototype to increase the awareness of Dutch teenagers.Relevance:Today’s environment is devastated by the impact of fast fashion. People and planet suffer from the consequences of pollution and bad working environments. This project is created to increase the awareness …

This paper explores and proposes a method for creating and presenting and using interactive 2D digital art in festivals, which is otherwise underused in the festival industry. The design thinking paradigm is used in the thesis, as well as desk research, quantitative and qualitative testing. The study …

The bachelor thesis analyses the subject of non-fungible tokens and the research conducted to create such assets while adhering to the PLANETART-provided theme of GOGBOT 2022. This research seeks to answer the main question: What NFT product appeals to PLANETART festival visitors and can be designed …

The Dutch Sustainable Fashion Week reaches many audiences with their message about sustainable fashion, but notably struggles to reach teenagers. Previous research done for the DSFW by Been et al (2019) suggested to them to look towards interactive application, such as e-learning or games to tackle this …

Two carbon-neutral communities are looking at smart technical solutions to guarantee agreen energy transition with increasing proportions of local renewable energy. More efficientintegrated energy solutions for electricity, heat, water, waste, and transportationinfrastructure must be created to achieve …