This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Multinational Enterprises (MNE) have various motivations for complying with human rights. Those motivations can be categorized into two distinct categories. The first of these entails benefits to the company, and are thus economic motivations. This group includes issues such as a stable business environment, …

Te Kiefte bouwbedrijf b.v. is een klein bouwbedrijf in Lemelerveld. Het bedrijf is opgericht in 1864 door Gerrit te Kiefte. Sinds 1996 bestaat de directie uit Gerard Hondeveld en Joop Mensink. In 2008 heeft Te Kiefte bouwbedrijf b.v. een concept ontwikkeld voor halfvrijstaande woningen. Het doel van …

Development is largely perceived as a process of building capacities, hence empowering people through training is to able to handle their affairs by them selves. The research examined the practical significance of action oriented training as a basic approach for sustainable management of natural resources …

In November 2006, SOMO published a report that criticised labour conditions in Nokia's factories in Asia. This report revealed conditions where workers work up to 72 hours a week with compulsory overtime, have insecure employment contracts and work in unsafe factories, where no or inadequate protection …