Keune Haircosmetics Manufacturing B.V. is a Dutch company that specializes in professional hair cosmetics. The company is now active in more than 70 countries and is looking to further expand its market internationally. Although Mexico presents a significant opportunity for the company to expand because …

This study deals with the manner in which, Denmark and the Netherlands have implemented three European environmental objectives set out in the 2020 strategy. Additionally, it aims to provide an insight into the reasons for a successful achievement of the three objectives. These objectives concern emissions, …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

This report seeks to provide marketing guidance and recommendations for general retailers in order to increase the market share of organic vegetables and fruits in the Netherlands. This report seeks to answer the central question of “How to increase, from the perspective of general retailers, the organic …

The focus of this research refers to the increase of market share on the German vegetarian product market. The problem is that there is little insight on the German vegetarian product market. Vivera does not have a lot of knowledge about their German customers and they do not know what their customers …

The change-in-control provision of the Clawback of Bonuses Act limits the director’s ability to gain from a change-in-control by a deduction of the share value by the lowest increase in share value over a determined reference period. The provision therefore limits the effectiveness of share and option …

The aim of this research report is to provide an analysis of the business environment and growth opportunities for the assignment provider Primatrassen. The research was based on answering the question: How can Primatrassen improve its overall performance? To be able to find the answer to this question, …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …