This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

What lessons in terms of democratization can Bosnia and Herzegovina learn from Croatia’s accession to the EU? The objective of this study was to support the existing theory about the EU’s role in democratization and to provide insight on how the country can improve on the way it moves forward in its …

Multiple scientific and industrial applications such as telecommunication and quantum cryptography causing a rise in the development of the superconducting nanowire single photons detectors (SNSPD). In the last decade, the characteristics of the detectors improved but run against the problem that the …

The year 2018 marks the fiftieth anniversary of Turkish migrants settling in the Netherlands. A significant number of Turks, approximately 400,000, currently live in the Netherlands; many are born there, and know Turkey only from visiting it on holiday. Integration has been successful for the majority …

Maintaining the Millennial workforce level is continually one of the most significant challenges facing the service industry in Belgium. The same issue applies to the Erasmus Center Assocation Sans But Lucratif, also known as Erasmus Center ASBL, which is active in the education service sector. In short, …

Large numbers of sport events are hosted every year, also in the Netherlands. These events all have some sort of impact on their host region, whether it is negative or positive. Multiple evaluation techniques such as the calculation of the economic impact are developed to determine this impact. However, …

An increasing life expectancy brings higher risks for getting a neurodegenerative disorder like Alzheimer’s disease (AD). As there is still no cure for this disease, expenses in health care keep rising because most of the care for patients with AD are from nursing homes and hospitals. The change from …

This study was aimed at analyzing the international community’s efforts in relation to decreasing youth segregation in Bosnia with a focus on educational reforms. The central research question of this study is: “How can international educational initiatives contribute to a decrease of ethnic segregation …

The purpose of this research was to answer the central question “How can environmental sustainability improve brand loyalty in the Fast-Moving Consumer Goods market?”. The research has shown that applying the Elements of Green Marketing to intrinsic cues of a product, is a relatively better method for …