Emerging during the negotiations for the unratified Constitutional Treaty and officially launched with the Treaty of Lisbon, the European Citizens' Initiative allows citizens to invite the European Commission to propose legislation to the European Parliament and the Council based on an idea which gathers …

The task of the European Police Office (Europol) is to provide a support service for the national agencies of European Member States. Aside from collecting and exchanging intelligence, Europol cooperates with Member States on counter-terrorism actions by establishing National Units and Joint Investigation …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

This study examines the role the European Union Battlegroups can play in accomplishing EU security goals. In doing so, an assessment is made of the capabilities and shortcomings of the Battlegroups in light of EU defence ambitions. The security environment of the European Union is changing. Since the …

New national culture model has been made up to analyse how the Dutch culture affects the Dutch consumer buyer behaviour.

The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

The aim of this paper is to analyse current practices and issues regarding the accessibility of study programmes in Dutch HEIs for refugee students in order to improve the current situation. This was done by researching relevant literature, looking into the role of networks, and analysing best practices …

This research examined the role of the European Union in lowering medicine prices of cancer treatment. For this, the following research question was used: How can the European Union contribute to the reduction of medicine prices of cancer treatment? This question was answered by means of seven sub-questions, …