In the Ems-Dollart-region in the North of the Netherlands and North-West Germany, startups are contributing to the region’s economy. In principal, well-developed startup and entrepreneurship ecosystems are an important factor for prosperity. Such ecosystems consist of companies, regional policy institutions, …

Digital transformation has captured much enthusiasm from both academia and industry. It is essential for any organization to incorporate digitalization into its strategy. The state-of-the-art technologies have enhanced the data storage and processing capabilities. Together with the exponentially increased …

Although it appears increasingly important yet potentially challenging to attract customers to physical stores, location-based messaging, i.e., delivering mobile phone messages using data about the recipient's location when that recipient is near the sender, has been said to enable such attraction. Still, …

Despite all improvement initiatives such as the national action plan [De-]Regulate Healthcare by the Dutch Ministry of Health, Welfare and Sport in 2018 to create more time for care within the Netherlands, the administrative burden for care workers is still increasing. Managers of healthcare institutes …

During the past two decades the implementation and adoption of information technology has rapidly increased. As a consequence the way businesses operate has changed dramatically. For example, the amount of data has grown exponentially. Companies are looking for ways to use this data to add value to their …

Digitale transformatie staat zowel in de wetenschap als het bedrijfsleven sterk in de belangstelling. Het is voor elk bedrijf essentieel om digitalisering in zijn strategie te verwerken. In combinatie met exponentieel toenemende hoeveelheden data hebben bedrijven ongekende mogelijkheden om datagedreven …

Many health education programs use progress tests to evaluate students’ progress in learning and to identify possible gaps in the curricula. The tests are typically longitudinal and feedback-oriented. Although many benefits of the progress test have been described in the literature, we argue that the acclaimed …

This study offers insights into when brand marketing should be aligned with personality traits and human values, respectively.

De expertgroep Cross-border (E)-commerce heeft dit jaar onderzoek gedaan naar de gevolgen van de COVID-19-pandemie voor de internationale e-commercemarkt. De wereldwijde economie kreeg een forse dreun te verwerken. Zijn er alleen maar verliezers in deze wereldwijde crisis, door velen betiteld als de …

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …