Het WK Wielrennen is een prachtig evenement waarmee onze beide provincies Drenthe en Groningen en hun steden op de wereldkaart zetten. Naast de aandacht die dit evenement internationaal oplevert, streven we naar een enorme spin-off in sociaal, maatschappelijk en economisch opzicht. De kracht van sport …

We, humans have our roots in pre-Anthropocene eras where we gathered skills for survival and establishing our culture. The cumulated tacit knowledge, the skills, ideas and experiences that can only be shared by personal contact and mutual trust, is evolved and cumulated during this pre-Anthropocene era. …

Breastfeeding has important health consequences, not only for infants, but also for mothers (Victora et al., 2016). However, many mothers stop breastfeeding before the advised six month period. Research indicates that difficulties associated with combining work and breastfeeding are an important reason …

Social enterprises and government share the ultimate goal of solving societal problems, which provides a lot of potential for collaboration between the two parties. While the local government level is the most relevant for social enterprises, little research has been done on the relationship between …

This thesis concerns the implementation and testing of a Behavioral Activation (BA) intervention in inpatients with a Late Life Depression (LLD). The primary aim of this thesis is the development and testing of easy manageable version of BA (i.e. the Systematic Activation Method) for inpatients with …

Firms increasingly use social network sites to reach out to customers and proactively intervene with observed consumer messages. Despite intentions to enhance customer satisfaction by extending customer service, sometimes these interventions are received negatively by consumers. We draw on privacy regulation …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

In our society, sustainability has emerged as a major concept in our daily lives and activities, e.g. from reducing the environmental impact of our foods to corporate social responsibility in doing business, and social impact of our activities. The original idea of sustainability was to address human …