Presentatie in het kader van het project Opening Up.Opening Up is bedoeld om een betere dienstverlening aan burgers en bedrijven te zoeken door de inzet van social media en open data. Het Opening Up-project startte in oktober 2011 en duurt drie jaar. De Hanzehogeschool Groningen is een belangrijke partner …

Door de toegenomen concurrentie tussen winkelgebieden is een effectieve marketing cruciaal om de gunst van de consument te winnen. Internet en social media kunnen daarin een belangrijke rol spelen. Toch maken veel winkelcentra nog geen of onvoldoende gebruik van deze marketingkanalen, terwijl zij een …

Het onderzoek ‘Social media in de detailhandel’ is onlangs gepubliceerd door The Centre for Applied Research on Economics & Management van de Hogeschool van Amsterdam. Het onderzoek is gehouden onder ruim 5600 winkels en webwinkels. Lees hier de uitkomsten.

Doing business in the network economy.Presentation held during the Final Seminar of the project Innovation Export Clubs northern Netherlands, Groningen at 28-02-2011.Presentation about the impact of the internet on (international) business. Threats and opportunities.

IT-based networking trends such as the rise of social media, crowd sourcing, open innovation, and cloud computing enable a profoundly different way of working and collaborating that challenges significantly traditional approaches of companies towards governance, i.e. the mechanisms a company employs …

The Dutch greenhouse horticulture industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of the …

The Dutch greenhouse horticultural industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of …

Kooyman Eigen Huis is a real-estate agency that is active in Drechtsteden. It was founded by the two brothers Teun en Henk Kooyman in 1976. The business has been thriving since then. However, the realestate climate has changed and a new strategy needs to be formulated. The company strives to innovate …

Within change literature, pace and frequency of organizational change are reoccurring topics. The pace is experienced as high and the frequency of change within organizations appears to be growing exponentially. This lead to study to more extent ‘change fatigue’ that already received attention in both …