This document contains the marketing plan for HealthCity The Hague. HealthCity The Hague is a premium fitness club in The Hague that offers many extra facilities to its members, such as child care, personal training, a swimming pool, and sauna facilities. The marketing plan is aimed at meeting the company’s …

In recent years there has been a noticeable change in how people book their holiday. In the past traditional travel agencies were the places go, with offline stores and direct face-to-face contact with experienced travel agents. Nowadays, however, the internet plays an important role for companies to …

The research was done in order to identify the strategies that can link Duhuze cooperative farmers to the high value markets so that they can increase their income and well-being. The study was done due to the fact that the farmers of Duhuze cooperative in mushroom value chain do not have access to the …

The research was conducted to investigate the profitable value share for farmers of mandarin in Nagpur district in India. The study investigated current marketing channel, marketing constraints, including factors such as price quality of mandarin, their bargaining power and source of information and …

Deze scriptie is geschreven voor Centrummanagement Leiden, die als doel heeft de binnenstad van Leiden economisch vitaal te houden. Eén van de instrumenten die daarvoor gebruikt worden zijn openbare publieksevenementen. In dit onderzoek wordt duidelijk wat de economische meerwaarde is van deze publieksevenementen. …

scriptie over een citymarketingorganisatie. Welke communicatiemiddelen zorgen ervoor dat meer regionale toeristen de stad bezoeken? De probleemstelling is dan ook: Wat kan de citymarketingorganisatie doen om te zorgen dat meer regionale toeristen de stad bezoeken? Het model wat hierbij gebruikt is is …

The online media did change many markets over the past decade, including the horse trading market. New online offers did appear also in the equestrian world. Those websites offered online advertisement space for horses. The market Ehorses performed well in the past but wanted to expand from its costumers …

Urban Outfitters is a U.S. based global fashion retailer that offers an eclectic mix of products. These products range from apparel and accessories to home décor items and gifts. The brand targets an urban-minded audience between the ages of 18 to 30. Although Urban Outfitters is operating in one of …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …