Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

The ‘pay gap’ is a relatively new term. However, it is a problem that was developed around the beginning of the 20th century, the moment when women were allowed to hold a paid occupation in the Netherlands and Norway. The pay gap, often confused with unequal pay for the same work, is actually a complex …

Terrorism and the threat of terrorist attacks is not a new phenomenon to Western Europe. The United Kingdom and its approach in confronting radical Islam heavily influences the approach of other EU countries, such as the Netherlands, take towards terrorism. Given the significant link between these two …

MDS (short for MDS TECNOLOGIA DA INFORMAÇÃO LTDA) is a software development company based in Salvador Brazil. It offers a variety of products and services and works solely on projects commissioned by other Brazilian companies. They have made several animations, games and applications. In 2015, the demand …

Obtaining a European advanced degree awards a measure of skill for bachelor graduates due to the Bologna Process standardization system, allowing open access to the European workforce. Yet since even with a degree the process of entering the marketplace requires a certain extent of employability to secure …

The garment industry has been under attack by governments and other third parties due to problematic issues within the textile factories. Issues, such as the collapse of Rana Plaza in Bangladesh, has opened the eyes of governments and human rights organisations. In order to improve the well-being of …

This report describes the development software of the Ship Monitoring and Management system. The Transport sector is one of the biggest sectors in the Netherlands. Products are transported by road, rail and river. Most of the sectors in the transport sector try to reduce the environmental footprint. However …

Since the announcement of the establishment of the Islamic ‘caliphate’ in the Middle East on June 29 2014, the number of people leaving Western European countries to join the ISIS military has dramatically increased. It is estimated that over 1,430 French, around 700 British and at least 180 Dutch nationals …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …