This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

A stream of literature is emerging where network development and business modeling intersect. Various authors emphasize that networks influence business models. This paper extends this stream of literature by studying two cases in which we analyze how business modeling and networking interact over time. …

Female entrepreneurship is still a limited phenomenon in European countries and its promotion ranks high on the EU policy agenda. Various frameworks have been offered to explain the main structural differences in entrepreneurship between men and women, emphasizing a variety of underlying factors. With …

Female entrepreneurship is still a limited phenomenon in European countries and its promotion ranks high on the EU policy agenda. Various frameworks have been offered to explain the main structural differences in entrepreneurship between men and women, emphasizing a variety of underlying factors. With …

Blog in het kader van project ‘The Network is the Message‘ Met het onderzoeksproject ‘The Network is the Message‘ willen Hogeschool Rotterdam en Hogeschool Utrecht een antwoord geven op de vraag: “Hoe kan de effectiviteit van communicatie in online sociale netwerken worden beoordeeld en verbeterd?” …

This publication addresses the practical research of the Sustainable Cooperative Entrepeneurship (SCE) research group at Hanze University of Applied Science (UAS) Groningen. The SCE research group links market, education and public administration in their commitment to improve local and regional resillience …

Via dit onderzoek is inzicht verkregen in de beeldvorming van studiesucces, binding en diversiteit bij de meest betrokken actoren, namelijk de studenten, de docenten en de professionals in het werkveld. Zo blijkt dat er nog altijd veel beelden over en van elkaar bestaan. Deze beelden zijn al dan niet …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

Hoe komt het dat een theorie met de naam speltheorie geen toepassingen kent bij de begeleiding van kinderspel? Wanneer collega’s van de opleiding PABO of Social Work horen over een cursus speltheorie zijn de eerste reacties enthousiast. Wenkbrauwen fronsen pas bij de uitleg dat speltheorie een wiskundige …

Inducement This research is written for CBTC. CBTC is a trading company which will soon expand their business with an online flower shop. The online flower shop will be a new competitor in the online floral industry of Shanghai. In order to succeed, CBTC wants to gain a strong and distinct market …