The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Agriculture drives the economy of Ghana, but the sector is plagued with several challenges of which agriculture financing is no exception. The research was therefore conducted to assess the rice value chain financing within the Kpong Irrigation Scheme which is one of the major rice producing areas of …

Purpose – Driven by the rapidly accelerating pace of technology-enabled developments within human resource management (HRM), human resource (HR) analytics is infiltrating the research and business agenda. As one of the first in its field, the purpose of this paper is to explore what the future of HR …

A method to analyze the sound environment and its relation with typical professional tasks is described in which structured non participative observations are combined with audio recordings. First results of a field study are reported, directed towards the day shift of hospital nurses, working at a surgical …

Lighting accounts for a significant amount of electrical energy consumption in office buildings, up to 45% of the total consumed. This energy consumption can be reduced by as much as 60% through an occupant-dependent lighting control strategy. With particular focus on open-plan offices, where the application …

For their technological sustainability innovations to become successful, entrepreneurs can strategically shape the technological field in which they are involved. The technological innovation systems (TISs) literature has generated valuable insights into the processes which need to be stimulated for …

Purpose The purpose of this paper is to examine how the quality of change information influences employees’ attitude toward organizational change and turnover intention. Additionally, the role of engagement, psychological contract fulfillment and trust in the relationship between change information …

Kicking in Australian Football (AF) has been reported as the most important skill of the game. Nevertheless, no study has investigated kicking with IMU units. These units could be used to gain kicking data through an easy and assessable way. The purpose of this study was to analyse a kick executed by …

This study is meant to elucidate the extent to which doping affairs among professional athletes’ impact consumers’ purchase intentions. The following research question has been formulated: “How do doping affairs within professional sports impact consumers’ purchase intentions of the sponsoring brands?” …

As a young and interdisciplinary field, Knowledge Management (KM) holds a crucial role in scientific research and development of knowledge-intensive economies. This study elaborates on the methods used in previous studies regarding the research trends of KM and their contribution to the discipline by …