Purpose – This study examines how different consumer motivations for interacting with collective retail agglomeration digital touchpoints (e.g. websites, social media pages, mobile apps) influence the customer experience of the agglomeration visit, satisfaction and patronage intention. While prior research …

The tourism industry is a major economic sector worldwide, significantly contributing to job creation and GDP growth. However, the rapid expansion of this industry, along with rising environmental and social concerns, underscores the critical need for sustainable strategies. This paper presents a novel …

As workplaces become increasingly complex, manufacturing companies must adopt technologies that not only fulfill customer requirements but also prioritize high-quality jobs for production workers. Assistance systems are gaining popularity because they can enhance manufacturing performance and support …

This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

Dit onderzoek brengt de customer journey van Nederlandse melkveehouders in kaart die op zoek zijn naar een nieuwe melkafnemer en onderzoekt hoe zuivelondernemingen dit traject kunnen optimaliseren. Op basis van interviews met recent overgestapte melkveehouders zijn acht fasen onderscheiden: behoefte, …

Repurpose is becoming more popular as a circularity strategy. This circularity strategy is specifically promising in the case of furniture. One of the challenges of upscaling repurpose is the negative consumer perception of repurposed products. Studies up to date pertain to consumer perception of refurbished …

This thesis describes the design and development of a modular webstore to automate product management, sales, and distribution, addressing the challenge faced by a company currently operating with manual processes for managing product sales, ERP (Enterprise Resource Planning), and distribution. A …

The transition to a circular economy presents significant challenges for high-tech manufacturing, particularly among small and medium-sized enterprises (SMEs), which often face resource constraints. Digital Product Passports (DPPs) have emerged as pivotal tools for enhancing transparency, traceability, …

To conclude, this research aimed to provide the knowledge management platform and HZ Studio insights on what can be worked on to make sure the platform implementation is successful. Throughout the process, I investigated the problem, the community aspect of it, the change aspect, the leadership aspect, …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …