Background. Between 20% and 35% of registered youth players disengage from amateur football clubs within any given season, most without formally withdrawing. Volunteer coaches, who average four to six hours per week on coaching activity, identify individual player feedback as the task they most frequently …

Before finalizing the design plans for the Seawater Reverse Osmosis (SWRO) plant in Jubail, Saudi Arabia, requested by IDOM’s client, a flood risk analysis of the site is required. Within this flood risk analysis, the impacts on the SWRO site will be simulated during a rainfall event with a return period …

Awareness of climate change and stricter emission regulations have accelerated the search for sustainable energy solutions. A central goal is carbon-neutral energy use, minimizing greenhouse gas emissions while ensuring reliable energy supply. In applications with limited grid access—such as festivals, …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This thesis explores the issue of overconsumption in the fashion industry and investigates how circular design and consumer education can encourage longer garment use. While awareness of sustainability has increased, many consumers still struggle to translate this into action. Through primary research—including …

This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …