This report was commissioned to examine the possible gap between the image and identity of TUI Nederland regarding sustainable tourism and to recommend on how to bring the image closer to the identity. TUI Nederland is market leader in the Dutch travel industry and carries the brands Arke, Holland International, …

"Wandelen voor Water" is an activity for good causes that has been carried out by Simavi since 2004. The main purpose of the activity is to finance the building of water systems in The South (= developing countries) and to educate its citizens as to the importance of hygiene. Dutch students are obtaining …

Findings of this study are based on information collected from numerous books, articles, reports, internet, internal discussions and results from a survey. This document includes an overview of the Dutch ICT market; additionally it gives direction and necessary steps which should be taken by the entrepreneur …

Communication on Europe was never a priority in the Netherlands, until it became clear in 2005 that the Dutch people did not support the European Constitution. When on 12 June 2007 the Irish people voted against the Lisbon Treaty, the renewed constitutional treaty, one could speak of a consistency in …

Wilhelmina Drucker and Aletta Jacobs were the main women of the first wave and meant a lot for the position of women nowadays. At the end of the first feminist wave women obtained the right to vote and were able to attend college and universities, and had the right to work outdoors. In the 1950s and …

Recently, the European Union seems to have a popularity problem. Especially in the Netherlands the attitude of citizens and journalists has changed dramatically over the past fifteen years. This resulted in low voter turnouts over the years and eventually a Dutch 'no' towards the European Constitution …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

Sub-national authorities [SNAs] have seen a great development in their influence in the European up from the 1980s, due to several processes at work in Europe. Multi-level governance [MLG], a theory derived from studies on European Integration, explains for instance the changing interaction between different …

In the Netherlands, there have been many discussions about whether or not to establish a European Defence Organisation. However, due to the political party D66 (Democrats '66), this discussion has been revived in 2006 to such an extent that it really had an impact on political agendas of the Dutch political …

Aytel telecom is a telecommunications company located in The Hague, The Netherlands. As a start-up company trying to approach the Dutch telecom market, Aytel wants to explore on a new market within the Chinese community in the Netherlands. The purpose of this report is to create a marketing plan in …