his research report focuses on the role of social media on the Dutch financial sector. Did social media contributed to the change of image of the Dutch financial sector during and after the financial crisis? And what was the image of the Dutch financial sector before the crisis? Also different types …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

The first part-time jobs came into development in the 1950's. Due to shortage of (female) workers companies started offering part-time jobs to married women. Only part-time jobs were offered since the norms and values of that time viewed raising children and doing the household as the primary task of …

The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …

Procesverslag van Arthur Hulsman (Communicatie en Multimedia Design student) bij Studio Stomp te Amsterdam. Het proces gaat over de gemaakte opdracht in kader van de afstudeer major. De opdracht is het maken van een online marketing plan - en uitwerking - voor de stichting soul surf project Bali.

Over the past decades, international terrorism started to reach its ideological peak, challenging and disrupting whole societies and governmental organs. This modern form of terror contains violent implications, psychologically pressing the innocent masses. Initially inspired by occasional, domestically …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Advances in information and communication technologies (ICTs) as well as modern pedagogical perspectives have created new possibilities to facilitate and support learning in higher education (HE). Emerging technologies bring opportunities to reconsider teaching and learning. New ideas and concepts about …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Corporate Social Responsibility (CSR) is a term that is used frequently. Many organizations try to be social responsible and do business in such a manner. It is an organization's own duty to act upon CSR. This paper is about Boenk, a catering and event organization that is situated in the city centre …