As an e-tailer in the Dutch market mydays has been looking to optimize its online marketing strategy. This strategy should lead potential customers into the buying process. Although the Dutch are avid users of the Internet and its platforms there is not a widely accepted general online marketing strategy …

Due to the need to present information in a fast and attractive way, organizations are eager to use information visualisations. This study explores the collision between the different experts involved in the production of these visualisations using the model of trading zones supplemented with the …

Interest groups play a big role in the functioning of the democracy of the EU. These players that lobby for different interests can make a positive, but also a negative contribution to EU politics. The influence of the interest groups on the EU institutions can vary, and some will always be more influential …

This project helps to reach the end goal of doing long distance measurements. Long distance measurements depends on the refractive index of air. The refractive index depends on temperature, pressure, humidity and gas mixture. The biggest uncertainty of calculating the refractive index is the temperature, …

In this research, the experiences and behaviors of end-users in a smart grid project are explored. In PowerMatching City, the leading Dutch smart grid project, 40 households were equipped with various decentralized energy sources (PV and microCHP), hybrid heat pumps, smart appliances, smart meters and …

A rail-guided robotic system is currently being designed for the inspection of ballast water tanks in ships. This robotic system will manipulate sensors toward the interior walls of the tank. In this paper, the influence of rail compliance on the end-effector position error due to ship movement is investigated. …

The third industrial revolution is often thought to be caused by the emergence of three-dimensional (3D) printing technology. There is an evolving digital ecosystem that in several ways parallels the early development of digital music formats for the consumer market. At the same time there are social …

Experimental setup of motivating physiotherapy clients to perform balancing exercises at home through the use of a game with custom ‘wobble board’ hardware and iPadaccelerometer data.

The conservation of our heritage buildings is a European wide policy objective. Historical buildings are not only works of art, but embody an important source of local identity and form a connection to our past. Protection agencies aim to preserve historical qualities for future generations. Their work …

Based around the central research question 'Can social media be used as a marketing tool for a restaurant?' this dissertation sets out to discover how a starting restaurant in Canada can use social media as a marketing tool. Over the past decade a large number of companies have embraced social media …