Professional youth workers and their organizations pursue further improvement of quality and transparency in their work. Political developments require to demonstrate the added value of professional youth work to active citizenship. Due to the complex, dynamic and interactive nature of professional youth …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

A large number of poor women in different communities faced social, economic and political inequalities as they are restricted from involvement in productive activities. In order to address this issue, the government facilitated microfinance saving and credit opportunities as are unable to receive financial …

Change agent capacity-building compendium.Due to increasing globalization, technological advances and sociological changes, the world is becoming more complex than ever. Complexity has gone from large systems, to organizational and individual levels. Today it concerns all aspects of society. The will …

Inleidende presentatie in een workshop vanuit VSG, NOC*NSF en Kenniscentrum Sport over hoe meer gehaald kan worden uit breedtesport evenementen.

Children worldwide are confronted with interpersonal violence (IV) on a daily basis. They encounter violence in children’s books, cartoons, on television and in the media or, more personally, in social media, at home, at school, in church or on the streets, with the acts being perpetrated by parents, …

Workshop Social return: van plicht naar partnerschap. De overheid vraagt van ondernemers om inclusief te gaan via social return voorwaarden in aanbestedingen. Zo vragen zij ondernemers werk(ervarings)plekken te creëren voor mensen met een afstand tot de arbeidsmarkt. Via de Wet Banenafspraak en quotum …