This paper investigates how visual cues—also known as nudges—can be systematically evaluated for their effectiveness in influencing player navigation within virtual reality (VR) environments. The research aims to establish a structured approach for testing and comparing visual nudges by observing player …

This graduation report explores the optimization of a small-scale, narrative-driven horror game, Shadows of Singraven, developed in Unreal Engine 5.4. The project was conducted as part of the Creative Media andamp; Game Technology curriculum in collaboration with XR-Lab and client Mark Boerrigter, focusing …

Tijdens het afstudeertraject is er onderzoek gedaan naar hoe creatieve jongeren aan de hand van een marketing communicatie plan geïnformeerd en geïnspireerd kunnen worden om na hun opleiding in Twente te blijven wonen/werken.

This thesis focuses on the design and development of an emotion-evoking humanoid creature design for Morpheus Labs, to facilitate the creation of a horror VR experience in Unreal Engine 5. The project focuses on the client’s lack of knowledge about creating an effective and emotionally impactful design, …

This paper was written to explore the representation of Roma people in video games, with a focus on how environmental storytelling can be used as a tool to create inclusion. The paper begins by analyzing concepts such as the stereotypes of why people use them and how to create authentic representation, …

The obscurity of learning resources for AAA Hero Asset creation remains quite a big issue for beginner to intermediate 3D artists. While quite an abundance of educational material on various themes and software exists, they are rarely connected, and only a few offer structured guidance. This thesis addresses …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

This research investigates how Industry 5.0 technologies, namely blockchain, the Internet of Things (IoT), and artificial intelligence (AI), can enhance transparency and accountability in ethical sourcing and labor practices within the textile and apparel industry. With the European Union preparing to …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

Met dit project heb ik onderzocht hoe i-D magazine een brug kan slaan naar bi-culturele jongeren in Nederland, eencreatieve generatie die zich vaak niet volledig gerepresenteerd voelt in de media. Door diepgaand onderzoek, gesprekken met de doelgroep en een combinatie van desk- en fieldresearch ontdekte …