This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

De auteurs doen in deze bijdrage verslag van de ontwikkeling van een instrument en methode die werkgevers een beter zicht geven op huidige en toekomstige personeelsbehoefte. De eerste ervaringen met instrument en methode onder negen werkgevers in Eemsdelta-regio zijn positief: de informatie over personeel …

The use of robots as educational tools provides a stimulating environment for students. Some robotics competitions focus on primary and secondary school aged children, and serve as motivation for students to get involved in educational robotics activities. Although very appealing, many students cannot …

This bachelor thesis analyses the role of the European Union in the promotion of human rights in Mexico, and its possible efforts to combat human rights violations in this country. It wraps around three main themes. The first one is the current human rights situation in Mexico and the main actors involved …

Keune Haircosmetics Manufacturing B.V. is a Dutch company that specializes in professional hair cosmetics. The company is now active in more than 70 countries and is looking to further expand its market internationally. Although Mexico presents a significant opportunity for the company to expand because …

The following report is a feasibility research and serves as an initial guideline to Bulgarian dairy companies in relation to the possibility to import Bulgarian dairy products into the Peoples’ Republic of China. The document describes possible opportunities for Bulgarian dairy processors related to …

The 3rd of September, 2015 marked the 70th anniversary of the end of World War II. Despite 70 years of peace in the Asia-Pacific, the memories of World War II are still the most evident obstruction in the Sino-Japanese diplomatic relations. Moreover, other issues, such as the dispute regarding the ownership …

A world without internationalisation has become unthinkable in 2016. Internationalisation plays a big role in our daily lives, mostly unconscious. It would be beneficial if school pupils familiarised themselves with this phenomenon, because of the effects of internationalisation on society,. The concepts …

The deep political and security crisis in Iraq can only be described as a failed SSR effort. Since the U.S. led invasion of 2003, became the Stabilization Force in Iraq (SFIR) responsible for the reformation of the Iraqi SS. The present Iraqi security circumstances show that since the last U.S. troops …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …