This thesis is about establishing the possibilities for Thais Verkeersbureau on social media to get more exposure on the Dutch market and to generate more traffic to Thailand. Thais Verkeersbureau is the Dutch Tourism Authority of Thailand (TAT). TAT has its headquarters in Bangkok and has been promoting …

Due to the need to present information in a fast and attractive way, organizations are eager to use information visualisations. This study explores the collision between the different experts involved in the production of these visualisations using the model of trading zones supplemented with the …

Information and Communication Technologies (ICTs) affect the environment in various ways. Their energy consumption is growing exponentially, with and without the use of ‘green’ energy. Increasing environmental awareness within information science has led to discussions on sustainable development. ‘Green …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …

In this dissertation paper, the environmental organisation Greenpeace has been analysed. Greenpeace is an independent environmental non-governmental organisation and only accepts money from individual financial supporters and foundation grants. There has been a focus on changing the way the organisation …

Many companies have included social media features in their corporate intranets to encourage collaboration and knowledge sharing, and to improve internal communications. Since November 2013 Rabobank International(RI) has launched their new worldwide social intranet, Meeting point. However, like in many …

Television advertising is the most effective wayof advertising, however, media clutter and high expenses frequently stand in the way of its effectiveness. The purpose of this research involves one variable of which the value might beunderestimated when creating a television ad: music. Its contribution …

Content Marketing is one of the strategies marketers are challenging referring to the swift of consumer expectations of brands. Content marketing is started with the rise of Social Media and becomes more and more important to brands as well as consumers in the sportswear industry. But marketers think …