‘The name attached to a brand can become a burden to the brand’s development, e.g. when wanting to access new activities, international markets, or simply when wanting to rejuvenate a brand’. (Kapferer, J., 2008, p. 417). Changing a company’s name, is not to be taken lightly, and could cause some serious …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

A unique way of teaching practical aspects of renewable energy technologies has been experimented in the University of Oldenburg since 1987. An energy laboratory (Energielabor), built in 1982 and powered by renewable energy sources, has been used for practical training, lectures and office space for …

In this paper we discuss the general approach and choices we made in developing a prototype of a social media monitor. The main goal of the museum monitor is to offer museum professionals and researchers better insight in the effects of their own social media usage and compare this with other actors …

Legislation in the Netherlands requires routine analysis of drinking water samples for cultivable Legionella species from high-priority installations. A field study was conducted to investigate the presence of Legionella species in thermostatic shower mixer taps. Water samples and the interior of ten …

This doctoral thesis describes three case studies of service engineers participating in organizational change, interacting with managers and consultants. The study investigates the role of differences in professional discourse and culture when these three professional groups interact in organizational …

Purpose: The purpose of this paper is to focus on the effects of career development and guidance among students (age 17-23) enrolled in higher education in The Netherlands. First the paper explores whether the development of career competencies contribute to career identity, learning motivation, certainty …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …

Om goed in te spelen op complexe ontwikkelingen in onze snel veranderende samenleving, hebben organisaties hulp en handvatten nodig. In dit artikel wordt daartoe een driestapsaanpak beschreven voor het inzetten van toekomstscenario’s bij strategievorming: identificeren van drivers for change; toekomstscenario’s …

Dit artikel biedt een tussenstand van een lopend onderzoek naar het functioneren van de wijkteams die vorm gaven aan de eerste fase van het Haagse krachtwijkenbeleid. De focus ligt op het professionele handelen van ambtenaren met ‘één been in het stadhuis en één been in de wijk’. Als conceptueel kader …