Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

This dissertation aims to research to what extent the municipality of The Hague has a grip on Europe. This dissertation sets out to answer the following main question: How does the municipality of The Hague profit from European funds and European networks? The research will include an analysis of the …

In 2013, the Joint Action Plan for Mental Health and Well-being (JA-MH-WB) was launched as a collaborative effort by the European Union and the 28 Member States. It aims were to build a framework for action mental health policy at the European level and builds on previous work developed under the European …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

Deze scriptie beschrijft het onderzoek naar het klantloyaliteitsprobleem van de organisatie. De reden voor dit onderzoek is dat tevreden klanten van de organisatie vertrekken, waardoor de terugkerende omzet afneemt. Doelstelling van het onderzoek is de organisatie adviseren hoe het de tevreden klanten …

Een onderzoek naar de huidige attitude van Texelaars ten opzichte van de evenementen die op het eiland worden georganiseerd

In deze scriptie zullen de stappen die er naar geleid hebben om de business dimension navigator te innoveren aan bod komen. De business dimension navigator is het knooppunt binnen de CERRIX-applicatie. Hier worden er overzichten getoond van een door de gebruiker gefilterde bedrijfsproces, en de koppelingen …

The objective of this research is to document the conducted analysis on how the political event of the European elections of 2019 was covered by the Dutch television talk shows ‘Pauw’ and ‘Buitenhof’. Due to numerous developments in mass media communication, the field of political communication is dynamic …

Banks in the Netherlands are involved in Corpore Social Responsibility (CSR). What banks do for Corporate Social Responsibility and how they do it is not always clear. Different motives for Corporate Social Responsibility exist and as an effect, it remains questionable how customers would react to CSR …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …