In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

The purpose of this research is to provide an advice for FrieslandCampina whether it is feasible to expand its activities to the emerging market Brazil. Therefore the research question of this report is as follows: "Is it feasible for FrieslandCampina to expand its activities to the emerging market Brazil …

BACKGROUND Patients experience a difference in the structure provided by the Dutch Asthma centre Davos (Nederlands Astmacentrum Davos; NAD) and the structure of their own environment in the Netherlands. They therefore find it difficult to transfer the 'new' behavior patterns and the knowledge they gained …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

On 26 January 1998, during a press conference in the White House, President Bill Clinton famously told the nation, "I did not have sexual relations with that woman, Miss Lewinsky" (Clinton, 1998). Now, 15 years later, almost everyone can still recall those famous words. In this dissertation, the interaction …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

At the end of the nineties, many unaccompanied minor asylum seekers (UMAs) came to the Netherlands due to wars and continuing violence in the world. Many UMAs try to find a new home and ask for asylum in order to get protection. Therefore, the asylum issue has become an urgent item on the political agendas …

This dissertation will focus on the greenhouse vegetable horticulture sector of the Netherlands, and will investigate how Dutch greenhouse companies can benefit from the relationship with Poland. Currently, the export of the Dutch greenhouse vegetable has decreased and the sector is experiencing the …

Het hoofddoel van het project is het inzichtelijk krijgen van de front-end processen binnen de jeugdzorg en hoe de algemene stappen van communicatie binnen deze front-end processen worden doorlopen. Een aanvullend doel is om in het huidige front-end proces en de algemene stappen van communicatie te onderzoeken …