Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Enterprises face increasingly complex cyber risks that threaten their continuity and operational stability. This study reveals that effectively integrating Cyber Security (CS) and Enterprise Architecture (EA) can significantly enhance Cyber Risk Management (CRM) by enabling a more holistic, proactive, …

The luxury real estate sector is a complex industry characterized by multiple factors. Hence, exclusivity, complex sales cycles, and, most importantly, the discerning expectations of high-net-worth individuals (HNWIs). Within Spain’s Costa del Sol, Drumelia Real Estate has established itself as a leading …

The intern Terezia Bellayova focused on research into positive results of increased customer satisfaction on the business success, followed up by research into concrete demands of the target group of the company and how the customers of the company can be more satisfied, with the aim of creating a valid …

In January 2022, TieTalent released Sourcer, their active sourcing platform, intending to optimize the hiring process via the use of technology. Initial projections called for a monthly recurring revenue of CHF50,000, a sign of product market fit and a solid foundation for expanding the strategy across …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

Voorheen werd het relatiebeheer door de verkopers in een Excel sheet verwerkt, maar dit was niet effectief en inzichtelijk genoeg voor alle andere medewerkers die deze informatie nodig hadden. Het proces had verbetering nodig zodat er efficiënter en sneller gewerkt kan worden. Om dit proces te verbeteren …

Dit onderzoek poogt zicht te krijgen op kansen en belemmeringen bij het profileren van de expertrol, om Crew Resource Management (CRM) op de intensive care (IC) te borgen. In twee onderzoeksgroepen, een kernteam en een expertteam, staat leren centraal in hetverkennen van de expertrol. Middels focusbijeenkomsten …

Door de versplintering van het applicatielandschap naar de clouddiensten, zoals SaaS, IaaS of andere hosting oplossingen zijn er ook meer accounts om te beheren. Deze accounts sluiten niet altijd aan op de gewenste provisioning en daardoor ontstaan verschillende accounts waar geen overzicht en beheer …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …