ONK is a company who provides advise in the field of art, furthmore, it also organizes art fairs in The Netherlands. Survey has shown, that almost 60% of the visitors are 60 year and older. The question then arises: "How can ONK increase the amount of visitors by 25% in 1 year time?" This is the main …

The focus of this research paper is on location-based services in a retail setting. In the theoretical framework shopping behavior and its changes after the rise of the internet and mobile devices are laid out. Implications for retailers are discussed and possible methods of adapting to the new ways …

Dit proefschrift verhaalt over de manier waarop de samenwerking op stedelijk beleidsgebied tussen publieke en private partijen in Amsterdam tot stand komt en zich ontwikkelt. Het gaat over de samenwerking op een specifiek beleidsterrein, namelijk op citymarketinggebied. De centrale vraag luidt als volgt: Op …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Hoofdstuk 11. Aan hogescholen zijn lectoren concreet en praktijkgericht bezig met het analyseren en helpen oplossen van stedelijke vraagstukken. Dit boek geeft een actueel overzicht van hoe stedelijk onderzoek van zesentwintig lectoraten eruit ziet en tot welke praktisch bruikbare resultaten dit leidt. …

In the academic year 2009-2010, both field and desk research have been conducted for The Hague University's Sports Department. This research is important for the Sports Department because it provides inside information about the target group, which can be applied to (future) communication strategies. …

This thesis answers the question how a company such as Media Markt can introduce projects aiming at sustainable enterprise without compromising their mission statement, ideas and beliefs. In doing so, difference is made between Corporate Social Responsibility, Sustainable Enterprise and Sustainable Development …

This paper discusses and illustrates the ‘knowledge turn’ in urban policy across Europe. We identify four manifestations of it: 1) widespread efforts to lure knowledge workers; 2) a growing involvement of knowledge institutes in urban development and planning processes, 3) an explicit ‘knowledge based’ …

Refill City, established February 2006, is a company which specializes in the refill of ink cartridges. Not only do they offer ink cartridge refills to their consumers, but they also have their own cartridges that can be purchased. Nowadays they are a growing company, but they have not exported yet. …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …