This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

This research was carried out with the aim to identify ways of Mhonda Juu Agricultural Marketing Cooperative Society to access the export market and to develop interventions. The advised interventions will assist Mhonda Juu Agricultural Marketing Cooperative in improving access to the export market, …

Kenya's horticultural sector comprises of a diverse range of fruits, as the country's tropical and temperate climate zones facilitate the cultivation of a diverse range of horticultural crops. Avocado is one of the main horticultural products in Kenya that permits additional investments aimed at integrated …

Kenya is among the top ten avocado exporters in the world and the top exporter in Africa. There is a rising demand for good quality avocados in the domestic market in Kenya and globally. Food safety is also increasingly becoming a big concern for consumers of fresh food in local and domestic markets. …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

The real estate market is a turbulent market where multiple trends and developments continuously affect real estate prices. Developments such as the COVID-19 pandemic and the growing E-Commerce market share caused an uncertainty in the high street real estate market. The average risk premium of Gross …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

The aim of this research was to find out if Mycelium has the ability to replace stones in a roman arch bridge structure, by setting up the appropriate laboratory tests and by conducting a desk research to help identifying the best substrate out of the three substrates picked that will produce mycelium …

In this design research, a new design thinking model is utilised to create a sustainable capsule collection and future roadmap to improve environmental impact for the company Hang Eleven BV (Hereinafter referred to as H11). The design model explores 3 different phases; inspiration, ideation and implementation. …