Abstract: BACKGROUND: Physical inactivity is a growing public health concern. Use of mobile applications (apps) may be a powerful tool to encourage physical activity and a healthy lifestyle. For instance, apps may be used in the preparation of a running event. However, there is little evidence for the …

In deze presentatie wordt gekeken naar de relatie tussen het gebruik van mobiele applicaties en fysieke activiteit en gezonde leefstijl. Dit is gedaan op basis van een vragenlijst onder deelnemers aan een hardloopevenement, de Dam tot Damloop. Er werden aparte analyses gedaan voor 8km lopers en 16 km …

Op basis van een cross-sectioneel onderzoek onder deelnemers aan een hardloopevenement worden verschillen tussen snelle en langzame hardlopers onderzocht. Verschillen in motieven voor hardlopen en ervaren belang van app functionaliteiten werden in kaart gebracht. Ook werd gekeken naar verschillen in …

Op basis van een cross-sectioneel onderzoek onder deelnemers aan een hardloopevenement worden verschillen tussen snelle en langzame hardlopers onderzocht. Verschillen in motieven voor hardlopen en ervaren belang van app functionaliteiten werden in kaart gebracht. Ook werd gekeken naar verschillen in …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

In this paper we present a system that generates questions from an ontology to determine a crisis situation by ordinary people using their mobile phone: the Situation Awareness Question Generator. To generate questions from an ontology we propose a formalization based on Situation Theory and several …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

This thesis describes the process of making an existing forum for Android, BlackBerry and the internet available on Nokia smartphones by adapting the internet version and dynamically changing the website lay out to fit use on smartphones using launcher applications that are spreadable via smartphone …

The focus of this research paper is on location-based services in a retail setting. In the theoretical framework shopping behavior and its changes after the rise of the internet and mobile devices are laid out. Implications for retailers are discussed and possible methods of adapting to the new ways …

Motivation -- Communication technologies providing location-based and social applications may stimulate social cohesion and community building in deprived neighbourhoods. This study investigates the expertise required to develop mobile, social and context-sensitive applications. Research approach …