The purpose of this Young Professional Semester Portfolio is to create a collection of micro wedding packages for millennial couples in the Netherlands for Santé Weddings and Events – a wedding planning company in Amsterdam. The micro wedding packages will be a solution to the problem that the company …

SummarySustainability is a necessity for businesses from many different angles. Sustainable supply chain management has been gaining attention continuously due to increased attention to sustainable targets on organizational and macro policy levels. Local and organic products have been a recent demand …

Medisol has transformed itself from a small start up to becoming a medium sized company since its establishment in 2001. Due to this continuous exponential growth and expansion, the management has among its goals for the year 2020 to work on the process of scaling up its operations so that its activities …

This young professional portfolio aims to give a suitable advice to the management question: How can the FIBO develop their current products in order to increase the retention rate of visitors?    

This Young professional semester portfolio consists a product and substantiation on: Digital marketing strategyThe form of the product is: Advice The client is a hospitality company in Apeldoorn: Proef-locaal Het Achterom (cafe, brewery)The management question is: ‘How can a digital marketing strategy …

Fugro verwerkt de gegevens van bepaalde bedrijfsprocesessen momenteel in een Microsoft Excel spreadsheet. Deze gegevens worden vervolgens handmatig ingevoerd in Fugro’s Customer Relationship Management (CRM) systeem binnen haar Enterprise Resource Planningssysteem (ERP) Avalon. Hierdoor worden deze …

This professional product consists of a Social Media Marketing Plan especially created for Holiday Inn Hotel, located in Plovdiv, Bulgaria. The Social Media Plan aims increasing the leisure guests percentage for the hotel 

In this paper, the client Blogs4Travel is central, who is currently dealing with a management problem. The management question is: What is the optimal email marketing campaign for Blogs4Travel to increase their customer relations? The portfolio will provide them with a solution to this problem shaped …

Doordat het management onzeker is over de relevantie van de dienstverlening van CP-FM op het gebied van data gedreven besluitvorming, is opdracht gegeven tot dit onderzoek. Binnen dit onderzoek is een beoordelingsmodel voor de dienstverlening van CP-FM ontwikkeld, waarbij de verschillende …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …