In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …

With regard to the surplus value and the appreciation by the students and companies, in our view the following can be said. Pro: • Such a project enriches the student's learning process enormously. Collaborating in a multidisciplinary team calls for the ability to learn and appreciate each other's language …