This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

The main goal of this graduation assignment is to provide the client organization Vivonline with strategic advice in order to outline a better and accurate profile of their existing audience, and how to strengthen their brand resonance with the current online followers of their website. This is achieved …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

Urban Outfitters is a U.S. based global fashion retailer that offers an eclectic mix of products. These products range from apparel and accessories to home décor items and gifts. The brand targets an urban-minded audience between the ages of 18 to 30. Although Urban Outfitters is operating in one of …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

Paper presented at Diversity of Journalisms. ECREA Journalism Studies Section and 26th International Conference of Communication (CICOM) The launch of more than 300 free daily newspapers worldwide during the last 15 years defies the idea that newspaper markets are impossible to penetrate. Although a …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

Many studies report changes taking place in the field of higher education, changes which present considerable challenges to educational practice. Educational science should contribute to developing design guidance, enabling practitioners to respond to these challenges. Design patterns, as a form of design …