The purpose of this study is to research the current situation concerning brand awareness for Africa Centre (AC). What do people from Cape Town know and what do they think of AC? Within this study research was conducted to create a clear view of the brand awareness and brand knowledge among the people …

The aim of this explorative research was to understand in which ways audience interaction influences the audience‟s experience of a dance performance. In particular this research focused on the processes of audience participation, affect, aesthetic distance and kinaesthetic empathy. To this end it investigated …

The invention of the internet has created enormous opportunities for businesses: the ease of distributing information via the internet eventually led to online trade, a concept which is now known as Electronic Commerce. Whilst Electronic-, or E-Commerce has made it easier for companies to make their …