This thesis report is a product of a study undertaken to evaluate the benefits of rearing dairy calves using calf milk replacer among the Kenyan smallholder dairy farmers. The scope of the report focused on the main question which was to determine what were the economic benefits accruing from rearing …

The overriding purpose of the thesis research is to develop new design concepts for improved and sustainable asphalt mixes. To accomplish this goal, it became necessary to reach some prerequisite goals. Determining what a sustainable asphalt means, and how that ideal is connected with the field of asphalt …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

Populist parties have received a great amount of attention in the last decade. Scholars agree on the fact that populism addresses issues that are relevant for the majority. However, the established political elites do not discuss and address these issues clearly. Therefore, populist parties stir up …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

Objective To explore how people with dementia, their informal caregivers and their professionals participate in decision making about daycare and to develop a typology of participation trajectories.Design A qualitative study with a prospective, multiperspective design, based on 244 semistructured interviews, …

The purpose of this research is to identify the motivational aspects of prospective pedagogical professionals for choosing a career in a stationary home for people with handicaps.Social work in Germany is constantly facing challenges, i.e. demographic changes, skilled labour shortages and increasing …