Social media have developed to be an integral part of each business’ existence. As SoftAtHome is working on revamping its LinkedIn strategy, it became evident that the company needed assistance in defining what a proper approach would be. Therefore, this research paper focuses on answering the following …

Studying images on social media introduces several challenges that relate to the size of datasets and the different meaning-making grammars of social visuality; or as aptly pointed out by others in the field, it means ‘studying the qualitative on a quantitative scale’. Although cultural analytics provides …

This PhD research project is about how Dutch development NGOs use social media for their development projects. For this, the following research question has been investigated: how do Dutch development NGOs use social media to further the development activities of their organisations? The purpose of this …

Recently several attempts were undertaken to unite the field of metaphor studies, trying to reconcile the conceptual/cognition and linguistic/discourse approaches to metaphor (Hampe, 2017b). The dynamic view of metaphor espoused by amongst others Gibbs (2017a) as a way to unify the field of metaphor …

Visual Thinking (VT) is concerned with the use of visual resources (diagrams, simple drawings, short texts) to represent, organize or communicate ideas or contents. VT aims to favor the understanding of concepts to `translate' to a visual representation a content or process. Lower thinking skills to …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Social enterprises have become an important component in the economies of many countries. The purpose of this research is to provide crucial information that can help Happy Tosti expand to a new potential market environment. The research is conducted in two specific markets: Germany and the United Kingdom. …

This qualitative study evaluated the content, design, and learning outcomes of the HBO (applied universities) dance teacher’s professionalization course “Teaching Dance in the 21st century”. The course aimed to support the transition of dancer practitioners from the work field in their new role as teachers …

Full text via link. In September 2015, a four year project on the working alliance with mandated clients started. The project was facilitated by a RAAK-PRO grant of the Dutch Organisation of Scientific Research (NWO) and carried out by researchers of the University of Applied Sciences Utrecht. The project …

Making design work in the field of dementia requires interdisciplinary research. However, obstacles are likely to occur when healthcare and creative researchers work together. Analyzing the startup phase of ten interdisciplinary projects in the field of dementia, overweight and loneliness we found seven …