This research investigates how Industry 5.0 technologies, namely blockchain, the Internet of Things (IoT), and artificial intelligence (AI), can enhance transparency and accountability in ethical sourcing and labor practices within the textile and apparel industry. With the European Union preparing to …

This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

This research investigates how fashion brands can authentically engage Generation Z through co-creation practices that enable meaningful product customization. Survey results revealed that while 78% of respondents expressed strong interest in customization, only 24.4% had followed through with a purchase, …

This research explores how a heritage-driven, craftsmanship-oriented aesthetic can be effectively translate into digital fashion while retaining its original value. It explores the challenge of simulating traditional techniques in digital garments, focusing on the role of digital technologies such as …

This study investigates consumer attitudes and responses to food additives in the Netherlands and Canada, focusing on familiarity, perceived health impact, preferences for natural versus synthetic additives, and labelling expectations. The aim is to provide practical insights for policymakers, food producers, …

This report offers a comprehensive research rationale for a transition from a manual, Excel-based Quality Management System (QMS) to an automated, web-based one called Bizzmine, at De Ruyter Training & Consultancy. The research aims at key operational inefficiencies, including data integrity problems, …

This Rеsеаrch Justificаtiоn dоcumеnt invеstigаtеs Billа Bulgаriа’s currеnt prоblеm rеgаrding thе tеndеr prоcеss in Cаtеgоry Mаnаgеmеnt. Thе rеsults shоw thаt thе dеpаrtmеnt is indееd fаcing sеvеrаl chаllеngеs. Thе whоlе tеndеr prоcеss is dеcеntrаlizеd, thеrе is nо stаndаrd prоcеdurе, аnd nо structurеd …

This research examines the causes of resident outmigration from Venice and explores strategies to reattract former residents and make the city more livable for its local population. The objective is to determine how challenges derived from overtourism, such as housing shortages and infrastructure strains, …