Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

This report examines the opportunities for the European Musical Instruments Guild (EMIG) to enter the market. The central question is made after consultation with the assignment provider and founder of EMIG, Dmitry Badiarov. The central question is as follows: "What are the possibilities for EMIG to …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

The space applications industry is a huge developing market that is now playing an important role at the political, social and economic scenes of every country. More and more attention is drawn to the space technologies and its application possibilities. This is the reason why a lot of exhibitions and …

One of the key elements of the vision of The Hague University is its international character; the students should feel themselves as global citizens. European Studies (ES) is one of the most important international-orientated study programmes within The Hague University which educates students to become …

Refill City, established February 2006, is a company which specializes in the refill of ink cartridges. Not only do they offer ink cartridge refills to their consumers, but they also have their own cartridges that can be purchased. Nowadays they are a growing company, but they have not exported yet. …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although, the company has been on the market for seven years already, it seems that the firm is not moving forward. Through the years, Evorsa has managed to build up a solid image of itself as a winter activities expert …

Leading up to the European parliamentary elections in June 2009, the question to which extent political parties are able to engage citizens through strategic marketing efforts regains significance in the public discourse. The paper analyzes both the origins and trends of political marketing to distill …

Chapter overview 1. About the Company This first chapter will further introduce Nedcars Autoverhuur and will more thoroughly discuss personnel, the company's values, and its mission. Also it will introduce its current customers. It will serve as the context of this thesis. 2. Situation Analysis In the …