In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

In vocational rehabilitation, empowerment is understood as the notion that people should make an active, autonomous choice to find their way back to the labour process. Following this line of reasoning, the concept of empowerment implicitly points to a specific kind of activation strategy, namely labour …

Environmental or ‘green' education is an important driving force behind the ‘greening' of society as it plays a critical role in raising environmental awareness and preparing students for green jobs. None of the existing environmental attitudes and behavior measures is focused on the evaluation of green …

The objective of this paper is to examine how a combination of the concepts of Fair Trade, CrossBorderProsperity (CBP), Yunus' microcredit and social business could strengthen the producers' socio-economic situation and position in the free market. Small-scale producers in developing countries are being …

The main purpose of the report was to find a solution to the problem of launching Fun Factory, a new event management company targeting individuals, into the Dutch market. The findings of the internal as well as external research has shown that Fun Factory, with its wide range of workshops, arrangements …

Small scale producers face many opportunities and also huge challenges in today’s markets. Market liberalization since the 1980s has cut back the support services provided by the state and forced producer to face the risks of often weak and volatile markets. Further more those who are able to access …

As the government states that current students have a loan aversion, more students in my opinion seem to make more use of the loan services of the Informatie Beheer Groep (IBG). That was my starting point before I began this thesis. My point of view concerning student loans was that students do loan …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

This paper is based on the general (yet disputable) assumption that the theoretical debate of literature in digital networks has shifted, just as the poetic practices it is shaped after, from perceiving computer data as an extension and transgression of textuality (as manifest in such notions as ''hypertext'', …

This paper considers the partnership model, which is in the author’s view the best answer in the social policy creation in contemporary conditions. The author refers to changes and reforms in the development of welfare state in the world from 1980s onwards. He describes various approaches and models, …