From the article: Globalization and technological innovation has led to an increasing competition between telecommunication service providers and has eroded traditional product- and service-based differentiation. One way to gain a competitive advantage is to create distinctiveness by improving customer …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …

Over the years the industrial production was transformed by steam power in the 19th century, by electricity in the early 20th century, and by automation in the 1970s (Lorenz, et al., 2015). Today’s society is on the verge of the fourth industrial revolution, the Smart Industry. The impact of the Smart …

This is a thesis written for the owners of Zomerliefde. Zomerliefde is a wine especially for festivals. The wine is available in a plastic bottle, so at festivals the wine can be sold by bottle. This report and research has been executed, because Zomerliefde is a new company that wants to know how they …

The Openluchtmuseum in Arnhem has been around for a hundred years sharing experience and promoting the cultural heritage of the Netherlands. The museum has primarily been sharing and promoting only with the Dutch market but has now grown enough in visitor numbers and revenue to focus on a new customer …

De opdracht kan in twee delen worden opgesplitst, namelijk het eerste gedeelte een onderzoek naar javascript frameworks en het tweede gedeelte het maken van de match experience. • Het onderzoek Het eerste gedeelte van de opdracht zal zijn het onderzoeken van javascript frameworks en een adviesrapport …

Minder klanten kopen lenzen op de site van Hans Anders dan vóór 2015, toen TamTam de website vernieuwde. In het kader van mijn afstudeeropdracht is mijn taak om de conversiefunnel, het pad dat een gebruiker volgt vanaf het op de site zoeken naar een product tot de aankoop daarvan, van de site van Hans …