In all sectors of the economy, whether in the governmental or private sector, one of the most crucial factors for success is the ability to maintain one’s assets most efficiently and effectively. Finding the best approach for the maintenance of an asset means that it will create the best value possible, …

Plants growing in the understory of forests are often light limited. The competition for light has over time evolved in different survival strategies, different survival strategies result in differences in traits between plant species. New findings suggest that green plants might be able to take up carbon …

This report addresses the pressing issue of digital readiness among small and medium-sized enterprises (SMEs) in the hospitality industry in The Netherlands. The research explores the barriers and enablers of digital adoption and aims to identify strategies to enhance digital readiness. The significance …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

The following study commissioned by Norbert Verheijen, explores how Petruz, a superfood company, looking to enter the market and sell their products in the Netherlands, can overcome the difficulties and risks that entering a new market brings, to ensure the success of the company’s expansion. Due to …

The project for the former industrial HaCas-Verschuren site in Tilburg is a case study of a biobased transformation, which will turn a polluted environment into a paradise for living. The organic regeneration of the site requires a long-time span, which is also used for a long-term strategy to grow natural …

This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

The problem definition on which this research is based arised from the increasing importance of gender diversity and more women participation in corporate governance. The objective of this research is to identify the factors that influence the gender balance within ICC’s World Chambers Federation. From …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …