This dissertation explores the role of higher education institutions (HEIs) regarding sustainability. Firstly, it defines key terms, namely sustainability and green strategy. To further investigate what green strategies are, a few examples of sustainable strategies will be given. Subsequently, a timeline …

This research report focuses on the issue of establishing a sustainable reputation and the strategy based on the cultural characteristics of Bulgarians and essentially answering the question “How can we establish a sustainable reputation?”. The report has answered the research question How can we create …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

Business model innovations emerge over time and are influenced by managerial interaction with stakeholders. Especially with regard to business model innovation for sustainability, manager-stakeholder interaction can radically change a company’s business model and underlying logic. However, the majority …

Some sectors emphasize their tradition, such as beer, whiskey and wine, and other sectors pride themselves on continuous innovation in order to achieve ever better quality, such as detergent producers and (high) tech. Needless to say, both sides of the marketing strategy spectrum - tradition or continuous …

QUOTES “It can be assumed, based on the given research, that within current legislation regarding sustainability improvements can be made. Enforcement of legislation is lacking, and fashion companies are not bound by rules, but rather make a voluntary choice to participate and create a more sustainable …

Nonprofit organizations (NPOs) have deployed various strategies in motivating businesses to source sustainably, such as the co-development and promotion of sustainability certification and direct collaboration in cross-sector partnerships (CSPs). This is an important current-day priority, given the ambitions …

BioTrade is a business model that promotes protection, conservation and use of native biodiverse resources, implemented through the fundamental pillars of sustainability. Within that context, the purpose of the present thesis is to account for the sustainable viability of the exportable, native products …

Executive summary  Smart buildings are becoming of increased importance in the Dutch office building environment, due to the new legislation of the government to only build ´energy-neutral´ buildings. The increase in Smart Buildings and technology in real estate is also of importance for the Facility …