This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

The Perimeter Security industry is experiencing rapid growth as the need for security measures is growing which is a result of the rising threat of terrorist attacks and shift in governmental regulations in regard to security. Sensurity is a new player in the perimeter security market where it tries …

The Dominican Republic (DR) is home to a wide variety of ecosystems and environmental assets, from flourishing tropical rainforests to arid deserts, and from the highest mountain in the Caribbean to a lake that lies 42 meters below sea level. This has caused tourism development to be of national interest. …

Background and purpose Within Northwest European Welfare states, there is a growing need for all social work professions to substantiate their work with research. The earliest notions of social street work origins from the end of the18th century by the British Salavation Army (Mikkonen et al., 2007). …

Social enterprises and government share the ultimate goal of solving societal problems, which provides a lot of potential for collaboration between the two parties. While the local government level is the most relevant for social enterprises, little research has been done on the relationship between …

BACKGROUND: The number of mobile apps that support smoking cessation is growing, indicating the potential of the mobile phone as a means to support cessation. Knowledge about the potential end users for cessation apps results in suggestions to target potential user groups in a dissemination strategy, …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

BACKGROUND: A lack of physical activity is considered to cause 6% of deaths globally. Feedback from wearables such as activity trackers has the potential to encourage daily physical activity. To date, little research is available on the natural development of adherence to activity trackers or on potential …

Albert Heijn To Go, hereafter referred to as ’’AH To Go’’, is a convenience supermarket. The store offers Good Food to Go, which they define as delicious and healthy food solutions suited for on-to-go consumption. AH To Go’s strategy for 2017 entails expanding their market beyond their core business …