Marine biodiversity is increasingly threatened by climate change, pollution, habitat degradation, and overexploitation, highlighting the need for accurate and efficient monitoring of seafloor habitats. Traditional methods of habitat classification and species identification are time-consuming, labour-intensive, …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This paper was written to explore the representation of Roma people in video games, with a focus on how environmental storytelling can be used as a tool to create inclusion. The paper begins by analyzing concepts such as the stereotypes of why people use them and how to create authentic representation, …

This rеport prеsеnts а strаtеgic mаrkеting аnd contеnt communicаtion аpproаch for Mаxxton B.V.-а lеаding SааS providеr in thе Еuropеаn hospitаlity sеctor-аs thе compаny еxpаnds into thе Frеnch mаrkеt. Thе rеport еxplorеs how Mаxxton cаn incrеаsе brаnd visibility аnd еffеctivеly position itsеlf аs thе …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This research was made to determine how HZ University of Applied Sciences (further referred to as HZ) could change its catering options to be more sustainable and healthier while staying financially viable. Even though the catering has already implemented a number of sustainable measures, like sourcing …

This research investigates how Industry 5.0 technologies, namely blockchain, the Internet of Things (IoT), and artificial intelligence (AI), can enhance transparency and accountability in ethical sourcing and labor practices within the textile and apparel industry. With the European Union preparing to …

This LYCar Project Report investigates how Treble, a small consultancy start-up based in Dubai, can strengthen its brand identity to improve visibility in the competitive Middle Eastern market. The research was conducted as part of a six-month internship at Treble and combines academic theory with practical …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

This study investigates the relationship between environmental factors and cetacean sightings along the southern coast of Tenerife. Over five years, data were collected during whale watching tours to assess how factors such as air temperature, visibility, wind force and swell influence the presence of …