The Vietnam Mekong Delta (VMD) is an essential region providing food security. According to The World Bank (2024), the Mekong Delta is the Vietnamese centre of rice production, with 50% of the country’s rice production and 90% of exports. Besides its agricultural activity, VMD is also an important aquacultural …

The wedding industry in Vietnam is undergoing significant changes due to globalization, social media, and international wedding trends. Meanwhile, traditional cultural values ​​and family expectations continue to play a crucial role in the decision-making process of young couples. This study aims to …

Shared Service Centers (SSCs) and Global Business Services (GBS) organizations are evolving from transactional, cost-focused units into strategic partners that deliver value through digitalization, analytics, regulatory compliance, and business partnering. Within this context, Purchase-to-Pay (P2P) has …

Traditional non-linear models offer Dutch municipalities limited insight into the social behaviour of local stakeholders, even though this behaviour largely determines the success of policies in complex sociotechnical systems. This study addresses the following research question: “How can an agent-based …

Climate change, driven by anthropogenic global warming, is having profound effects on marine ecosystems. The western Dutch Wadden Sea is particularly vulnerable to these changes due to its shallow and dynamic characteristics. Rising water temperatures and thermal fluctuations are known to influence the …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

Een glazen lijnextensie ontwikkeld voor het merk Tupperware. Gericht op een jongere generatie, de Modern Day Homemaker, die het merk slechts kent als een generieke term voor vershoudbakjes. Met deze lijnextensie speelt Tupperware in op trends als quiet luxury, nostalgia, non-toxic living. Maakt duurzaamheid …