Veel bedrijven staan reeds via social media als Facebook of Twitter in contact met hun gebruikers en iedere serieuze marketingcampagne werkt tegenwoordig met likes en tweets. Hoeveel ze daarin investeren en in de toekomst willen blijven doen, hangt af van de effectiviteit van social media. Maar wanneer …

Obesity is a fast growing societal threat, causing chronic conditions, physical and psychological health problems, as well as absenteeism and large healthcare costs. Despite numerous attempts to promote physical activity and healthy diet, existing interventions do not focus on often occurring emotional …

The expansion into a foreign market brings with it many considerations and problems. MrWork, a small company specialized in recruitment via Social Media, would like to enter the German vacancy market. This report describes and evaluates the current situation in the German vacancy market and gives a range …

According to the critics of conventional sustainability models, particularly within the business context, it is questionable whether the objective of balancing the social, economic and environmental triad is feasible, and whether human equality and prosperity (as well as population growth) can be achieved …

In de levensmiddelenbranche zijn momenteel veel ontwikkelingen gaande dankzij de huidige marktveranderingen en digitalisering. Voor EMTÉ Koudekerke is het dan ook zaak om een strategisch concurrentievoordeel op te zetten, waarbij zij meekunnen in de markt. Het doel binnen dit onderzoek is haar concurrentiepositie …

In this essay, the smartphone as a new technology and medium is analysed with regards to its effects on individuals and society. McLuhan’s tetrad serves as a framework for analysis, consisting of a set of four effects to examine media in their historical context and present environment as well as the …

Purpose: The author sets out the basis for a new research programme designed to demonstrate that by encouraging managers of small to medium-sized businesses (SMEs [1]) to take a positive approach to social and environmental risks, embedding and operationalising their responses into their business strategy, …

The Netherlands Universities Foundation for International Cooperation (Nuffic) conducted a study (van Gaalen, Hobbes, Roodenburg, & Gielesen, 2014) into institutional policy on internationalization in 2014 in the Netherlands. This study included most Dutch Higher Education Institutions (HEIs). Of these, …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

This paper is a case report of why and how CDIO became a shared framework for Community Service Engineering (CSE) education. CSE can be defined as the engineering of products, product-service combinations or services that fulfill well-being and health needs in the social domain, specifically for vulnerable …