Bedrijf X zet Facebook als middel in om meer bezoekers op de website te krijgen. Echter, bedrijf X ziet dat de Facebook-volgers van bedrijf X geen betrokkenheid tonen bij de berichten. De organisatie heeft daarom Jordi Smit ingehuurd om te onderzoeken hoe het voor engagement bij de doelgroep zorgt. …

Data has been collected since mankind, but in the recent years the technical innovations enable us to collect exponentially growing amounts of data through the use of sensors, smart devices and other sources. In her lecture Nanda will explore the role of Big Data in urban environments. She will give …

CONCORDIA - the greatest level of craftsmanshipThe transformation of a former textile factory into a University of Craft with the ambition for a improvement strategy of a small Polish town, Bolesławiec. INTRODUCTION We are citizens of the world, we travel long distances and seek new advantures. But …

De gemeente Haarlemmermeer heeft in mei 2012 een Facebookpagina opgericht, omdat zij het belang van social media begrijpen en meer verbinding willen met de doelgroep. Echter, de gemeente merkt dat de berichten op Facebook maar weinig ‘vind-­ik-­leuks’ en reacties krijgen en er weinig dialoog plaatsvindt. …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Examining the voluntary deployment of people without a disability on behalf of people with disabilities: “Verwenzorg” (“LC”) as an example In the Netherlands, a transformation is taking place from the traditional welfare state to a civil society with active citizens. The aim of this study is to give …

Using a designerly approach in projects within a wide spectrum of disciplines is increasingly popular. This paper describes a case in where the 1:10:100 design approach is used in a social sciences project and explores the mutual learning that took place. It discusses the added value of using design …

Inaugural address of Frederike Praasterink, Professor Future Food Systems 22 February 2018. Three important principles contribute to the transformation of food systems: - Redesign food systems from ‘less bad’ to ‘net positive’ - Reconnect consumers, producers, youth - Revalue food through true cost accounting …