Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

The collapse of Enron in 2001 made policy makers developed some new addition to corporate governance regulations. According to OECD (2015) there are 5 principles of good corporate governance which are transparency, fairness, accountability, responsibility and independency. CEOs need to be accountable …

This special issue will look in more detail at how CIM research is addressing these key questions; what is clear is that it is time to be counted so that CIM actions can be considered on a level playing field with alternative potential ways of investing in health.

The amount of money allocated to development work has been decreasing globally. Due to the looming financial crisis, many government institutions that use to allocate resources to NGOs involved in development work have significantly reduced. This research offers critical suggestions on ways to improve …

Content Analysis has been developed within communication science as a technique to analyze bodies of text for features or (recurring) themes, in order to identify cultural indicators, societal trends and issues. And while Content Analysis has seen a tremendous uptake across scientific disciplines, the …

Purpose: To present a new Value Adding Management model in order to support decision makers in identifying appropriate interventions to add value to the organisation, to manage its implementation, and to measure the output and outcomes. Theory: The paper builds on value adding management theories and …

Many of today’s challenges that confront society are complex and dynamic and require new perspectives, new ways of looking at problems and issues, in order to be able to come to solutions that could not be found before. This process is called reframing and we suggest that one of the key stages in this …

From the article: With increasing investments in business rules management (BRM), organizations are searching for ways to value and benchmark their processes to elicitate, design, accept, deploy and execute business rules. To realize valuation and benchmarking of previously mentioned processes, organizations …

Background: The purpose of this study is to increase our understanding of environmental correlates that are associated with route choice during active transportation to school (ATS) by comparing characteristics of actual walking and cycling routes between home and school with the shortest possible route …