With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a …

For future generations to meet their needs, and to close the global inequality gap, we need to degrow. That is we need to reduce resource and energy consumption to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being (Hickel, 2020a,b). …

SPECIAL SESSIONPanel discussion1. Overcoming challenges in local green H2 economiesOrganizer:Dr Beata KviatekJean Monnet Chair in Sustainable EU Economy, Centre of Expertise Energy / International Business School / Hanze University of Applied Sciences Groningen, the NetherlandsOne of the main pathways …

Whereas different aspects of teaching and learning in Higher Education are often discussed within an academic community, teaching the EU seems to receive less attention. Especially in recent years we testimony the decreasing interest to EU studies in universities, including some signs of disappearing …

We propose aesthetic engagement as a valuable construct for organisation studies to advance its contribution to organising for sustainability. Aesthetic engagement is defined as a set of material practices that re-engage humans and systems to trigger and accelerate transitions towards regenerative futures. …

Overcoming Challenges in local green H2 economies Organizer: Dr Beata Kviatek, Jean Monnet Chair in Sustainable EU Economy, Centre of Expertise Energy / International Business School / Hanze University of Applied Sciences Groningen, the Netherlands One of the main pathways of the current energy transition …

Businesses that can develop an appropriate response to the turbulence created by change and diversified customer expectations retain their sustainable competitive advantage. Especially with Covid19, Digital Transformation has emerged as an important element of pressure and necessity on the competitive …