Vegetables, like fruits, are low in calories and fats but contain good amounts of vitamins and minerals. Apart from the nutritional values and health benefits, some vegetables are used in traditional and orthodox medicines. Vegetable and fruit consumption helps reduce micronutrient deficiency and prevent …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

A healthy lifestyle with healthy food are two ambitions many people cherish. In recent years, the process and components of attaining perfect health have received greater attention. New products regularly appear on the market with claims of supporting or achieving a healthy lifestyle. One of these product …

Background: E-mental health is a promising medium to keep mental health affordable and accessible. For consumers with severe mental illness the evidence of the effectiveness of e-health is limited. A number of difficulties and barriers have to be addressed concerning e-health for consumers with severe …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

The world is changing due to the increasing prosperity and the large variety of products offered in the supermarkets. With the knowledge gained in the nutritional values of food, more and more information about healthy and unhealthy food became available. The lifestyle or healthy behaviour of people …

Awareness regarding the challenges involved in creating a sustainable food system has affected the ways in which businesses market their products and how consumers decide whether to buy these products. Businesses directly communicate different quality aspects of their products to consumers mainly through …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

The Dutch equestrian sports market has gone through many changes over the past years. The equestrian sports market increased by 16% between 2001 and 2006, a time where the brand HV POLO had a strong growth in business. Between 2006 and 2011,the company noticed change as the equestrian sports market …