In an era of information overload, relevance is key. Even more so in the physical store, where consumers are in a ‘shopping state of mind’ (Shankar et al., 2010), and where still a significant proportion of all purchase decisions is being made. Relevance can be achieved by filtering information and targeting …

This research study aims to determine the most suitable soil stabilization method for ensuring a stable and sustainable foundation for the design of a railway embankment expansion between Zoeterwoude East and Hazerswoude-Rijndijk. The research question is addressed through a comprehensive analysis using …

Community energy can be conceptualized as a social movement, which aims to develop a sustainable, democratic, and localist energy system. Community energy organizations often take the form of cooperatives and strive for a high level of participation at the neighborhood level. Recently, community energy …

Since the Industrial Revolution cities have acted as magnets for people seeking higher incomes and a better future. From the 1950s, Europe’s older, compact, horizontally developed cities rapidly expanded as a result of urban sprawl. At the beginning of the 21st century European cities shifted from dedensification …

Local online retail platforms (LORPs) are gaining popularity as digital channels that can increase physical retail agglomerations’ attractiveness and viability by stimulating online sales and consumer footfall. However, insights are needed to enrich academic understanding and guide practitioners in their …

Het is te verwachten dat winkelpersoneel in de nabije toekomst steeds vaker samen met sociale robots de klant gaat bedienen. Het maakt het werk leuker en efficiënter, en klanten profiteren van de sterke punten van zowel het personeel als de robot. Om winkelpersoneel met een robot zo goed mogelijk in …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

This book brings together voices from various fields of intellectual inquiry, based on the idea that technological, legal and societal aspects of the information sphere are interlinked and co-dependent from each other. In order to tackle the existing gap in shared semantics, this glossary converges the …

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Technology has always been a very distinctive feature of human existence. Technology is to humans what nature is to other organisms: our host. Man is nature, but through technology – humans came to stand against nature and its biodiversity; technology is now a global enterprise, advancing on a scale …