Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …

Findings of this study are based on information collected from numerous books, articles, reports, internet, internal discussions and results from a survey. This document includes an overview of the Dutch ICT market; additionally it gives direction and necessary steps which should be taken by the entrepreneur …

There is a difference between enterprise and management. Enterprise is about creation and management is the rational continuation of enterprise. Being rational comes natural to entrepreneurs, but a good entrepreneur has to develop both aspects. To achieve this is an important aspect of management for …

The musical landscape in Europe shows a complex picture. Societal change leads to change in the careers of artists. We see an increasing number of unstable jobs in the music profession. It no longer offers many opportunities for full-time, long-term contract work, but is often more project-based, calling …

This book is about you. Are you, as a customer, as an entrepreneur, as an individual, ready for the Internet and e-business? Do you see the possibilities and do you actually use these? Do you have an idea of where it will end? Did you ever list how the Internet changes your life as an entrepreneur? And, …

This relationship between external knowledge providers, e.g. consultants and academic institutions, and small and medium enterprises (SMEs) is a difficult one. SME entrepreneurs think external advice is expensive, not required and/or not useful. In this paper these arguments are explored against the …